Cruelty-Free Since 1963Benefits Dry / Treated HairPremium AromatherapySuitable for Vegans and VegetariansParaben FreeSLS FreeNo Synthetic FragranceCondition & RevitalizepH BalancedLeaping Bunny®; Cruelty-FreePure Premium Essential OilsNot Tested on AnimalsNo Animal IngredientsBWC Moisture Plus Shampoo is a special formula that thoroughly cleans your hair while reviving dry and damaged hair. Penetrating moisturizers renew each hair strand. Select botanicals and pure premium essential oils revitalize hair and improve its look feel and texture. Your hair will be clean shiny and healthy-looking. Gentle enough for daily use.