Premium Oral Care Products For Healthier Looking Teeth & GumsFluoride FreeLow AbrasionUp to 200 BrushingsCleans Teeth and Freshens BreathEasy to UseTastes GreatEssential Oils Provide the FlavorLow Abrasivity Protects Delicate Tooth EnamelLegendary Cleaning Power of Baking SodaEffervescent FormulaSuitable for VegansNo Animal IngredientsLeaping Bunny®; Cruelty FreeNo Artificial ColorsNo SLSNo ParabensNo Artificial Sweeteners